Aldi nord und süd

There"s an invisible line that cuts through ns heart des Germany, but the line isn"t political, nor zu sein it geographical — it"s strictly business, und it involves a division betwee two branches des what was once the same business. The two halves des the previous entirety are well-known as Aldi Sud and Aldi Nord. Anyone who einkaufen at Aldi in Europe is likely familiar with this line because it even has a name: die Aldi Equator (via The Chronicle).

Du schaust: Aldi nord und süd

It wasn"t always this way. Aldi started as a klein village shop bei a German suburb headed by two brothers — Karl und Theo Albrecht (via CNBC). That business was in inheritance from their mother, who had opened die store in 1913, und the brother took end after the war an 1946, when they had fought zum Nazi Germany. The brothers were frugal — castle didn"t invest on declaring or decorations, and their austere business practices permitted them kommen sie grow quickly and to open four much more stores around the city of Essen, wherein they were based, über 1948. Von that time, ns growing chain had been christened "Albrecht" (via S4RB).


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The Albrecht brothers" einkaufen worked because they rechts a niche in post-war Germany.

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While other stores inquiry customers zu collect stamps so they might get a 3 percent taxes refund, die brothers opted kommen sie subtract the tax before the sale. They kept their shop small, und only stocked ns most popular items deswegen they could keep costs low — and their price low, too. Von the 1960s, ns brothers had built die family feuer up to ns tune of 300 stores. In 1962, they readjusted the benennen of the business to Aldi (Al weil das Albrecht, and Di for discount or "diskont" in German).


The brothers operated side von side until 1962, wie Theo und Karl Albrecht couldn"t agree on whether or notfall their stores have to sell cigarettes. Die company eventually legally separation into Aldi Nord und Aldi Sud bei 1966. Theo ran the stores north of the Aldi Equator, which über then were called Aldi Nord, while karl ran Aldi Sud, or stores located an the south. The brothers so chose kommen sie divide ns world, deshalb that Aldi Australia, UK, und China space Aldi Sud; Aldi France, Denmark, und Poland are Aldi Nord. Both Aldis coexist peacefully here in the U.S., despite — Aldi is actually operated by Aldi Sud, when Aldi knospe purchased trader Joe"s in the so late 1970s.